What is KGR And How to calculate KGR updated 2020

There are many strategies for selecting topics for blogging, and using the golden ratio keyword is one of them.

In this article, we will look at the keywords golden ratio (KGR) and how to use them for our advantage in SEO.

Keyword Golden Ratio

Keyword golden ratio (KGR) is all about finding those long-tail keywords in a more systematic way. It allows us to fetch the long-tail keywords without flying blind to find them.

KGR is a technique which enables companies to locate low-volume keywords which will let them rank higher, faster. The theory behind KGR is to locate phrases people use to search for precisely the exact same thing.

Longer keywords are more likely to rank high and KGR will help. KGR is valuable enough and it could even help the businesses grow.

Benefits of Using Keyword Golden Ratio (KGR)

Finding the keywords for your company to rank well, can be extremely challenging.

If you are blessed to find a KGR keyword and write content that’s specifically targeted on the keyword. Then your post could rank at the top 50 in 2-3 days.

In case your website is not brand new and has a good page authority, you are able to rank in the top 15 hyperlinks of their search results on search engines such as google.

Keyword Golden Ratio is your strategy for locating volume keywords which have a good possibility to rank on the page. The keywords which are filtered using KGR are easy to rank because fewer sites are moving after that keyword.

In this manner, the site pages which are created by focusing on the KGR keywords are capable of positioning the webpage when it’s listed by Google.

It’s nothing but a process which helps website proprietors find the keywords, that may be an ease to rank. They can end up positioning their webpage on Google’s search engine. You could find search phrases/keywords which may help drive business your way.

The objective is to write posts targeting keywords with the following characteristics:

  • Less than 250 search volumes
  • KGR less than 1, less than 0.25 is even better

Less than 250 search volumes

You might use the concept for those keywords with over 250 search volumes. When a keyword has a search volume of more than 250, but seems on position 50 websites, that keyword might be well worth the attempt to write and rank for.

Search volume of 250 is a parameter where we could quantify, but is only one indication of whether a keyword is too aggressive. Always examine the number of websites which use the keyword in their title also, because although search volume might seem quite high, in case just a couple of websites are using that keyword into their own titles, however you might have the ability to rank well because of this.

KGR less than 1

In case KGR is higher than 1, you should know that it’s a term when the search volume is reduced. You should always avoid targeting these keywords.

In other words, if the ratio is greater than 1, then it indicates that the search phrase is aggressive and will be more difficult to rank for.

Using KGR may give you search phrases which are underserved. KGR also presumes that keywords which appear in a title provide a ranking and sign. Since the amount of monthly search results increases, the adjusted ratio of 0.25 will perceive whether there are too many websites with fitting title keywords to compete or not.

It must be mentioned that 0.25 is merely a guideline and based upon the competitiveness of your market and your site strength it’s possible to accommodate another threshold.


We can use KGR as a rough guide or follow it strictly based on our preferences.

How Does The Keyword Golden Ratio (Work?


KGR is the ratio that is defined by the number of allintitle results with the keyword phrase, divided from the monthly number of search volume, in which the LMS is significantly less than 250.

There are a couple of actions that will assist you discover the KGR keywords for your website.

How To Implement KGR

If you want to assess those keywords using the KGR technique.

To begin with, locate keywords which are relevant to your niche or company.

After that, find the search volume of this keyword that you may locate with keyword analytics sites.

Then you have to discover the search volume for each one of those keywords and look for keywords which have less than 250 searches.

After obtaining the search volume, locate the number of webpages which want to rank for the specific keyword by searching the keyword using “allintitle:search term” from the search bar.

After collecting the search volume and allintitle volume, do add these numbers accordingly in the KGR formula to calculate the keyword’s difficulty ratio for ranking.

KGR formula

The formula is quite simple: Divide the allintitle volume by the search volume.

KGR Formula: KGR = (number of allintitle results) / (number of search volume)



  • On condition that the KGR is under 0.25: You could rank in the first 100 effectively in google search engine, once your page is indexed by Google.


  • Condition that the KGR is somewhere in the range of 0.25 and 1: You can position your web page in the first 250 quite fast.


  • On condition that the KGR is more than 1: You must realize it’s an exceptionally competitive keyword, no no matter the search volume is low. You should always avoid targeting those keywords.


Luckily, this procedure can also be automated with KGR checker tools available. Import your list of keywords and click and then wait for a couple of minutes for it to process and shortlist each of the keywords.

Read also -Impact of Digital marketing on business performance

There is no doubt that SEO specialists are using the this strategy, and we’ve also learned it. Give it some practicals with your audience and sites. It absolutely works well.


Using the KGR rule to find keywords we want to target in our post is a way to easily rank our keywords and figure out what we should write about.

The important conclusion is that we should target keywords that are not too competitive.

The KGR rule is one of the ways to do it.


surendra singh

A digital marketing expert, A blogger, editor-in-chief, of talkpoints.org. Sometimes, when I don’t have anything important to do, I write

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