Your Guide to Digital Marketing [Basic Overview 2020]

  Marketing is quite a familiar word among the people in the world for many decades. But, as you know that change is an unstoppable process; marketing characteristics & ways to do it have also changed. From products to services and business strategy; everything has changed to the drastic level. Also, has changed the way of product promotion and sales strategy. Latest in fashion, what is making a buzz around the corner of the world is Digital Marketing.


As the name suggests, digital marketing is online marketing practice or you can say internet based marketing. But, the fact of the matter is that it is more than that. With the progress of time, the aspects of online marketing have evolved. And, certainly, it will never stop growing.

If digital based marketing is one of the lesser known things to you, this educational post is for you. You can consider this helping post as your simple but effective guide to get familiar with the basics of digital marketing 2020. The information and points mentioned right here on this web page are the result of my deep research and experience of more than ten years in the field of search engine optimization and advanced digital marketing.

As we always do, let’s start with basics:

What is digital marketing?

Digital marketing is also known as online or internet based advertising. In simple words, it is a new kind of way to get interacted with users, customers, readers, and viewers. The only difference is that in today’s online marketing era interaction is done through the internet channels which was either not possible or quite difficult two decades ago. .

If you are a regular internet user, you must have come across an eye-catching ad or video at any corner of your phone or computer screen while surfing the internet. That is one of the best examples of online marketing.

Also, you might have received emails in reference with the launch of the new products, services, and movies. Such kind of online promotion is called email marketing.

There are a few more types of digital marketing which I have mentioned in the next section.

What are the types of digital marketing?

The best part of internet based marketing is that it has evolved with the progress of time. You will be pleasantly surprised to know that to meet the broad range of business requirements, many types of online marketing have developed. Some of the most popular ways I have mentioned below:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Advertisement through Radio.
  • Video Marketing

How to do digital marketing?

You will be glad to know that anyone can avail of the benefits of internet based marketing. The beauty of this modern advertisements process is that it is quite simple, user friendly, and pocket friendly.

Though it is simple to start, still I recommend you to adopt the professional ways to start your journey to online marketing. This is the step by step process to initiate the best digital marketing strategy.

Set Goals: Goal setting is the first step to take when it comes to start online marketing. You will be required to set your priorities, identify your audience, and fix the timeline.

Decide Budget: The next step is to fix your budget. Setting budget means how much you should spend to get the expected results. Also, seriously contemplate about the possible expenses that may rise to achieve your goals through online marketing.

Select the online Marketing Method: One of most important steps is to pick the optimum method for digital marketing. As I mentioned earlier, there are many types of digital marketing. So, take a sufficient time to choose any medium for carrying out online marketing. Also, consider the type of your audience while selecting any type of internet based marketing.

Keywords Research: Last but not the least step is to do the keyword research. Be informed that keyword research is an inevitable part of digital marketing. Especially, if you are in process to start online marketing on Google Search Engine, then you must seriously work on Keyword research. Just to inform you that Keywords are nothing but just a word or combination of popular words which people enter in search engines to find out any products, services, and information.


In short, we can say that online marketing has become a need of the hour. At this point in time, when the cut-throat competition is on rise, digital marketing can be a boon for your business and brand value. If you remain consistent in your SEO approach, offer quality contents, and follow the right strategy, you can take your business to the new level like never before.

READ ALSO -Impact of Digital marketing on business performance



surendra singh

A digital marketing expert, A blogger, editor-in-chief, of Sometimes, when I don’t have anything important to do, I write

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